Almarai Honored for 2013 International Rally of Hail Sponsorship
His Royal Highness Prince Saud bin Abdulmohsen bin Abdulaziz Al Saud, Prince of the Hail Region, honored Almarai for its sponsorship of the 2013 International Hail Rally, the eighth year of the event, which forms part of the company’s commitment to sponsoring events which support and encourage national tourism.
A number of local and international official agencies participated in the Rally, including the General Authority for Tourism and Antiquities, the International Automobile Federation, and the Saudi Motor Sports and Motorcycle Federation, as well as more than 40 Gulf, Arab, and international teams among them leading names in the world of desert auto racing. This development is based on the Hail Rally’s success over the past seven years.
Almarai’s support for the Rally forms part of the company’s strategy for sponsoring headline activities in the Kingdom of Saudi Arabia within its social responsibility program which covers numerous sectors such as culture, health, environment, sciences, and sports in addition to recognizing the Rally’s economic, social, and touristic value which lovers of this sport have eagerly awaited and which reflects the Rally’s prestigious position at both the local and global level.