Almarai News

Almarai video clip comes in second ranking worldwide

Almarai video clip, which the Company launched recently on various media, under the title: “Best milk for your baby cannot be bought”   set new world record highs by coming second worldwide in interaction by social media visitors, according to Viral Video Chart. The listing website is specialized in statistics of the videos shared on social media websites internationally. The video clip excelled many famous international videos shared on social media recently. It is unprecedented achievement at local and Arabic levels.

Interaction with the video was unmatched, because of its idea, which entails human sense of the importance of breast-feeding and its psychological and physical influence on babies and stating that natural mother’s milk is always the first option for our babies and infants.

Abdullah Al-Otaibi, Almarai’s Public Relations Manager, said” The video objective is to educate mothers the importance of breast-feeding, and that all infant formula products posted on the market come as second option for children health”. He added that “Under certain exceptional conditions, mothers are not allowed to breast-feed their babies themselves. Almarai would continue producing such video clips as part of its social responsibility commitment in the local markets in which it works, and as culmination of the Company’s established values. Almarai acts upon boosting health culture of the entire community members. The message embedded in these fine art media is able to penetrate community segments softly and briskly to to instill the awareness and health message that conforms to our national culture and background.

It is worth mentioning that the New Media in Almarai Company has recently won several local and Arab prizes, including Sheikh Salem Al-Ali Al-Sabah Informatics Award last December.