Almarai" welcomes "Premier Foods" to its group
Alois Hofbauer, Almarai’s CEO, welcomed at Almarai’s Headquarters last Thursday, Darren Coleman, Premier Foods’ CEO.
Alois Hofbauer, expressed his pleasure at Premier Foods team joining Almarai family, wishing them further success and calling for consolidation of efforts to uphold the company’s deserved stature in the catering sector. “We are excited to welcome the Premier Foods’ team to Almarai and look forward to working together to successfully develop their businesses to the next stage of growth,” Hofbauer said.
Hofbauer maintained that this acquisition is an implementation of Almarai’s strategy of developing its presence in the HORECA channel with an expanded product offering that is complementary to its existing one. Additionally, it could leverage Premier Food capabilities and food processing technologies to offer more value-added products in the retail channel.
Premier Foods is a major producer of bespoke, further processed meats and poultry supplying over 35 of the Worlds Global Food Brands across the GCC. Founded in 1999, it has invested heavily in capabilities, technology, and sophisticated processing machinery to stay at the forefront of the industry.