Almarai Wins 2019 SMARTIES Golden Award for Brand Awareness
Almarai’s 7DAYS Bake Rolls campaign won the golden award for the Brand Awareness and two silver awards for Mobile Video and Gamification categories within the 2019 MMA SMARTIES Awards for the Middle East and North Africa.
“Indisputably glad to win the award that demonstrates Almarai’s excellence on Digital Media, its ability to adopt to the digital age transformation as well as to be pioneer in producing well-designed messages that fit customers’ needs,” Abdullah Nasser Al-Otaibi, Sr. Corporate Communications and Public Relations Manager at Almarai said.
“Our fabulous cooperation with Spark and AdColony positively reflected on our advertisements’ enhancements regarding messages design on the new media tools to develop customers reach accuracy,” Al-Otaibi added.
It is worth noting that Almarai’s brand 7Days, that launched the winning campaign, has captured wide attention on the video produced for the Bake Rolls product through social media.