Almarai Tops 2020’s Most Chosen Brands in the Kingdom
Almarai company topped the list of the most chosen FMCG brands by consumers in Saudi Arabia for the year 2020, according to the Brand Footprint study issued by KANTAR for researches, which analyzes consumer purchase behavior towards products of different companies around the world.
Among 521 brands in Saudi Arabia included in the study, Almarai topped Dairy and Beverages sectors while L’usine, Almarai subsidiary, topped the Food sector in Saudi Arabia.
“We are always happy in Almarai to top the results of consumer behavior studies. It is something that confirms that we are on the right path towards achieving the company’s permanent goal of sustainable consumer satisfaction. by topping many of consumer satisfaction rankings, we are confident that we will move forward with our plans to constantly develop our products and deliver the best value to our consumers. ” Said Abdullah Nasser Al-Otaibi, Almarai’s Head of Corporate Communication and Public Relations.
It is worth noting that Almarai has also topped the list of brands with the best positive Buzz among Saudi consumers for the year 2019 according to BrandIndex rankings of YouGov. Additionally, Almarai was ranked among the Saudi 2019 list of the best brands in terms of Brand Health.
Almarai is the largest vertically integrated dairy company in the world, and the largest food and beverages manufacturer and distributer in the Middle East.