Almarai Tops the 2020 Customer Loyalty Rankings in Saudi Arabia
Almarai topped the list of brands with the most loyal customers in Saudi Arabia for the year 2020; according to the BrandIndex rankings issued by YouGov, the leading market research company, which polls the public’s views on brands.
The BrandIndex ranking measures daily consumer perceptions of brands around the world. Almarai ranked the highest in the consumer loyalty rating in the Saudi market, as well as the highest in the list of food and beverage companies in the UAE.
Almarai topped the list of brands with the best positive Buzz among consumers in Saudi Arabia for the year 2019 according to YouGov. In the same year, it was also ranked among the list of the best brands in terms of Brand Health in the Kingdom. In addition, the company topped the BrandIndex rankings during the years 2015, 2016 and 2017, consecutively.
Almarai is the largest vertically integrated dairy company in the world, and the largest food and beverages manufacturer and distributer in the Middle East. Its products reach more than 42 million consumers in the Arab Gulf region in addition to Egypt and Jordan.