Almarai is now the most valuable food brand in Saudi Arabia and the UAE
With a value of USD 2.7 Billion, Almarai topped the food sector to became the most valuable Food brand in Saudi Arabia and the UAE for the year 2020, according to the BrandZTM study issued KANTAR, the leading market research firm.
Based on millions of consumers views, BrandZTM is the only study that counts consumer perceptions and the brand contribution to the company’s financial returns to measure how much the brand is Meaningful, Different and Salient in the consumer’s mind.
“We are very happy with this ranking which cements our leadership in the food sector and indicates that Almarai is a consumer centric company,” Said Abdullah Al-Otaibi, Almarai’s Head of Corporate Communications.
“Topping such ranking urges us to continue providing the best value to our customers every day, and to maintain the trust that we are proud of and strive to retain it every day,” he added.
Almarai has been ranked also the most chosen brand in Saudi for the year 2020 and it was rated also the brand with the most positive buzz by YouGov for the year 2019.
Almarai is the largest vertically integrated dairy company in the world, and the biggest food and beverage producer and distributer in the Middle East .