Farm’s Select wins the Nielson Award for Best Innovative Products in the Kingdom of Saudi Arabia
According to Nielson Company study, ” Farm’s Select” juices, one of Almarai’s products, won the first prize “Super Star” as the best innovative product in the Saudi market. The study analyzes the purchasing behavior of consumers regarding products of different companies around the world.
“We understand the importance of making healthiest choices for the individual and the families, and that is why we offer our juices from the finest fruits that come from the heart of nature to provide our consumers with nutritious and delicious products. We are also proud of our high capabilities to develop and provide products with outstanding quality as we source the materials from its best places around the world,” said Omar Salem, Executive Vice President of Dairy and Juice Products in Almarai.
It is worth mentioning that Almarai is the largest vertically integrated dairy company globally and the largest food and beverage production and distribution company in the Middle East. Almarai tops the list of brands with the best reputation among consumers in Saudi Arabia.