Almarai Corporate Brochure 2017

Renewed trust every day

Dairy

Dairy has always been the core of Almarai’s business. The vast product range includes fresh milk, laban, flavored milk, milkshakes, UHT and evaporated milk, cream, yoghurts, desserts, natural and processed cheeses, butter, and ghee.

Juices

The first diversification in 1999 launched fresh juices, which quickly became market leaders.

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Poultry

Almarai launched poultry products in 2009 and has since expanded the range to provide a comprehensive offering to consumers. The company has also developed specialized packaging to ensure optimum food hygiene and nutritional value.

Bakery

Expansion into bakery followed in 2007 with two initiatives – the acquisition of Western Bakeries, and the creation of Modern Food Industries, a joint venture with Chipita of Greece and the Olayan Group.

Infant nutrition

In 2010, a joint venture was formed with Mead Johnson to enter the infant nutrition market. Almara took full control in 2014, launching its own brands: Nuralac and Nuralac Plus.

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Poultry

Almarai launched poultry products in 2009 and has since expanded the range to provide a comprehensive offering to consumers. The company has also developed specialized packaging to ensure optimum food hygiene and nutritional value.

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Bakery

Expansion into bakery followed in 2007 with two initiatives – the acquisition of Western Bakeries, and the creation of Modern Food Industries, a joint venture with Chipita of Greece and the Olayan Group.

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Infant nutrition

In 2010, a joint venture was formed with Mead Johnson to enter the infant nutrition market. Almara took full control in 2014, launching its own brands: Nuralac and Nuralac Plus.

Wholesome goodness in every product

  • Quality is the focus of all of Almarai’s farming activity, and that means using onlythe best animal feed. The company imports most of the feed: a crucial step for preserving domestic water resources. A growing proportion of forage already comes from farms in Argentina, the USA, and Europe.

  • Almarai’s farms look after their livestock to an exceptionally high standard, ensuring maximum yields and quality. Dairy herds have 24-hour access to professional veterinary support, year-round shaded housing, and air cooling and showering. Poultry flocks receive equal best-in-class care, from highly nutritious feed to best-quality water and air control.

  • The technology and capacity of Almarai’s manufacturing and processing capabilities are exceptional, with bakeries and factories delivering the highestquality output on a mass scale. Production facilities are constantly being expanded, renovated, and improved, as the company strives to operate to the highest standards of international best practice and meet ever-increasing demand.

  • In terms of the scale of assets, distances covered, and quantities delivered, Almarai’s Transport and Logistics division is larger than any logistics company in the Middle East. More than 7,700 trucks and cold trailers deliver close to two billion kilograms of products every day, on time and in perfect condition.

  • Almarai has always worked to earn the trust of its consumers, and has become a brand leader that is known and loved by millions. Commitment to quality is at the heart of the company’s status as the Middle East’s leading food and beverage producer and distributor, and feedback is continuously gathered to help increase customer satisfaction.


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Leadership through discipline

“Innovation is at the core of Almarai’s strategy. Consumers continue to benefit from high-quality food and beverages produced by a respected and trusted company.”

Georges Schorderet
Chief Executive Officer

The economy of scale

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  • Dairy farms in Saudi Arabia and Jordan.

  • Arable farms in Saudi Arabia, Argentina, the USA.

  • Poultry farms in Saudi Arabia (Hail).

  • Manufacturing in Saudi Arabia (Al Kharj, Jeddah and Hail), Jordan and Egypt.

  • Transport and logistics in Saudi Arabia (Al Kharj, Jeddah, and Hail), the UAE, Jordan and Egypt.

  • Sales depots throughout the GCC region, Jordan and Egypt.

  • Head office in Riyadh.

Innovation is a strategy for growth

Almarai’s dynamic business process supports growth

Strategic leadership

  • Planning
  • People
  • Strategy
  • Resources & partnerships

Processes

Products and services

Performance evaluation

  • Results
  • People
  • Customer
  • Society

Business results

Innovation is a strategy for growth

Almarai’s dynamic business process supports growth

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