Research & Development

The Almarai vision of research and development involves continuous search for healthy products of high quality nutrition value to consumer’s satisfaction and tastes, through constant analyses of consumers’ demands and study of potential choices. To implement its vision, Almarai depends on innovation to develop new products through scientific mechanisms aiming at increasing the number of new products launches and enriching consumers’ lives.

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Back in 2009, Almarai had started an initiative called “Almarai for Innovation Management” which is at the center of its innovation activities. Almarai's research and development efforts annually result in testing of 630 experimental products each year with 65 products under development at all times throughout the year.

Key innovation initiatives were introduced in 2013 across all categories.

(14 new innovations)

Almarai Ayraan
Baladi Laban
Feta flavoured jar cheese
Ring-pull tin for tinned cheese
Gaimar 125mL pack
Fresh milk 250mL in UAE
120g Cheese jar
Vegetable oil recipe recombined cream cheese 500g and 900g
Zabadi 4kg and 10kg
Joosy Life Orange
Joosy Life Apple
Joosy Life Mango
Joosy Life Guava
1.5L Family pack for juices


(7 new innovations)

L’usine Mini Pizza
L’usine Mini Arabic Bread
L’usine Mini Croissant
L’usine Jumbo Butter Croissant
L’Usine milk squares
L’Usine triple cheese puff
L’Usine pizza puff


(11 new innovations)

Chili flavour whole chicken in vacuum bags
Curry flavour whole chicken in vacuum bags
BBQ flavour whole chicken in vacuum bags (new flavour)
Mexican flavour whole chicken in vacuum bags
Chicken wings curry flavour
Chicken whole legs curry flavour
Chicken wings BBQ flavour
Chicken whole legs BBQ flavour
Spicy flavour whole chicken
Spicy flavour chicken whole legs
Spicy flavour chicken wings


Key innovation initiatives across all categories

More than 60 new products were launched in 2018 & 2019 under different categories as follows:

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2018 Innovation

Slide Cream Cheese Cream Cheese Spreadable
Cheddar Cheese
Processed
Cream Cheese
Slide Evporated Milk Sweetened
Condensed Milk
White Casserole
Sauce
Tomato Casserole
Sauce
Slide Zabadi Baladi Fresh Youghurt Chocolate Dessert Vanilla Desser Slide Strawberry Milk Mango Milk Vanilla Milk Double Chocolate
Milk
Slide Mango Apple Mixed Fruit Lemon & Mint Slide Joosy Life Mango Joosy Life Lemon Joosy Life Orange Orange Slide Super
Pineapple
Super
Grapes-Berries
Super
Pomegranate
Super
Grapes-Berries
Slide Super
Pineapple
Super
Pomegranate

2019 Innovation

Slide Date Milk YOGHURT
Blueberry
Super Pineapple
Juice
LABAN Full Fat
Slide Milk Low Fat Milk Full Fat Super Grapes
Berries
Super Pineapple
Juice
Slide APPLE Juice Super Juice
Pomegranate
ORANGE Juice Mango & Grape
Juice
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2018 Innovation

Slide Sliced Bread
Brown
Sliced Bread
White
Sliced Bread
Brown Multigrain
Sliced Bread
Milk
Slide Jumbo Sandwich
Semolina
Sliced Bread
Bran
Red Velvet
Muffin
Triple Chocolate
Puff

2019 Innovation

Slide Red Velvet
Muffin
Bread Arabic
White
Potato Burger
Buns
Zaatar Cream
Cheese Sandwich
Slide Bran Cream
Cheese Sandwich
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2018 Innovation

Slide Bake Rolls
Zaatar
Bake Rolls
Pizza
Bake Rolls
Chili
Bake Rolls
Salt

2019 Innovation

Slide Enrobed Swiss
Roll Coconut
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2018 Innovation

Slide Whole Chicken Cut Chicken
Shawerma

2019 Innovation

Slide Whole Chicken
8PC Cuts