Almarai Launches a philanthropy program for winter blankets

Riyadh – In conjunction with the cold weather, Almarai launched a campaign to give winter blankets to families in need in the Al-Qassim region. This came in cooperation with the Al-Bada’a Charity Association.

The initiative comes as part of the Almarai campaign held every winter, which was launched in 2011 and aimed to give blankets and food baskets to families in need in various Kingdom regions.

“One of the pillars of our social responsibility in Almarai is to uphold social solidarity values by focusing on support and assistance groups in need through charitable programs. We implement these programs by cooperation with various charities and social institutions in the Kingdom,” said Abdullah Al-Otaibi, Head of Corporate Communications and Public Relations at Almarai.

It is worth noting that Almarai annually supports more than 300 entities working in service and community development in multiple regions in Saudi Arabia.