Almarai participated in the Fifth Citrus Festival in Al-Hariq Governorate organized by the Governorate Tourism Development Committee under His Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh, from 31 of December 2020 to the 9th of January 2021.
Almarai’s pavilion witnessed many visitors, who visited the pavilion to learn about Almarai citrus juices such as lemon juice and orange juice.
“This festival represents one of the important and successful marketing platforms for introducing citrus juices in the Kingdom,” said Abdullah Al-Otaibi, Head of Corporate Communication and Public Relations at Almarai. “Daily, Almarai Company produces more than 2 million juice bottles of various flavors,” he added.
Citrus Festival in Al-Hariq is one of the most important economic, tourism, and entertainment festivals. It’s witnessing a high number of visitors from various regions of the Kingdom.
It is worth mentioning that Almarai is the largest integrated dairy company globally and the largest in the production and distribution of food and beverages in the region. Almarai exports its products to the Gulf countries and some Arab countries through the most extensive transport fleet in the Middle East.