Almarai Signs Strategic Partnership with Six Flags and Aquarabia Qiddiya City

Almarai Company has signed a five-year strategic agreement as the Official Food and Beverage Partner for Six Flags and Aquarabia Qiddiya City. Six Flags Qiddiya City is a leading entertainment destination featuring 28 experiences and attractions spread across six immersive themed worlds. Notably, Six Flags Qiddiya City will feature five record breaking experiences, led by the Falcons Flight; the fastest, tallest, and longest roller coaster in the world.
Aquarabia Qiddiya City will be a fully integrated water park destination, offering 22 rides and water slides, along with a lazy river that provides visitors with a unique relaxation experience. Aquarabia will comprise eight architecturally distinctive zones inspired by the Saudi environment, featuring swimming pools, exciting water sports facilities, 81 luxury cabanas, and the first dedicated surf pool in the Kingdom of Saudi Arabia.
Under this partnership, Almarai will provide fully integrated catering services across the entertainment facilities, in line with the highest quality standards that characterize the company’s products and services. This collaboration builds on Almarai’s ongoing role in contributing its products and expertise to various projects and initiatives that enhance quality of life and support the development of the tourism and hospitality sectors.
On this occasion, Mr. Faisal Alfahadi, Executive Vice President of Corporate Affairs & Communications at Almarai, said:
“We are proud of this partnership with one of the Kingdom’s most promising destinations, which is set to play a significant role in enhancing quality of life and boosting tourism in Saudi Arabia. This collaboration represents a new strategic step for Almarai to strengthen its presence and deliver high-quality food products and services to visitors of Qiddiya City.”
For his part,  Brian Machamer, President of Six Flags and Aquarabia Qiddiya City, said:
“This partnership with Almarai represents a strategic addition to the experiences and services we are working to provide to visitors of Six Flags Qiddiya City through the presence of a leading national brand. This step contributes to raising the level of the visitor experience and enhancing it in terms of food and beverages in line with national directions and visions”
This partnership reflects Almarai’s strategic approach to building collaborations with leading national entities in high-potential sectors, strengthening its presence in the catering services sector within major destinations and landmark projects across the Kingdom. It also supports national initiatives and high-impact partnerships that enhance quality of life and reinforce the role of the private sector in achieving the objectives of Saudi Vision 2030.