Believing in the importance of partnership with local communities, including the significance of supporting the educational process and providing a motivating learning environment, and as part of its community investment programs, Almarai has launched its "Back to School" program to support school students in all regions of the Kingdom.
The program, during the first week of the school year, targets supporting first-grade students by providing them with a package of its fresh juices and L’usine products in several educational institutions across different regions of the Kingdom.
At the beginning of each new school year, Almarai has made it a tradition to launch such campaigns, which are well-received by students, teachers, and families. These initiatives serve as a significant moral boost at the start of the academic journey by bringing joy and happiness. Additionally, these initiatives contribute to strengthening the school's role towards children and accelerating their integration into the school and educational environment.