Almarai Becomes Diamond Sponsor of the “Every Drop… With a Beat” Initiative to Support Blood Donation and Save Lives

As part of its ongoing commitment to community investment and support for campaigns that create lasting impact, Almarai has announced its participation as a Diamond Sponsor of the “Every Drop… With a Beat” initiative, organized by the Clinical Laboratory Sciences Club at King Saud University. This initiative aims to promote a culture of blood donation within the community, highlighting its vital role in saving lives and meeting the needs of blood banks—contributing to the readiness and resilience of the national healthcare system in serving patients during emergencies.
The initiative targets over 4,100 visitors and participants across five key locations, including hospitals, universities, and commercial centers, with a goal of collecting donations from 1,500 actual donors to help boost blood bank reserves and support critical medical needs. Almarai provided comprehensive sponsorship, including logistical and financial support worth SAR 20,000, reaffirming its active role in promoting public health and raising community awareness.
This sponsorship reflects Almarai’s dedication to supporting the objectives of Saudi Vision 2030, particularly by backing quality-of-life programs and empowering national health initiatives that aim to enhance public health and community well-being.
In recognition of its impactful contribution to community health initiatives, King Saud University presented Almarai with a commemorative shield, celebrating the company’s partnership with educational institutions in empowering youth and encouraging social responsibility.
Almarai is proud to support nearly 400 charitable organizations that make a tangible difference in communities each year. In 2024 alone, the company invested SAR 50 million in corporate social responsibility (CSR) projects across the GCC countries.
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