Almarai Co-Sponsors the International Saudi Falcons and Hunting Exhibition 2025 to Support National Heritage and Promote Cultural Identity

Almarai announced its participation as a Co-Sponsor of the International Saudi Falcons and Hunting Exhibition 2025, a flagship event organized by the Saudi Falcons Club. This participation reflects Almarai’s commitment to preserving national heritage and supporting traditional sports that embody the Kingdom’s cultural identity, in line with the objectives of Vision 2030 to create a vibrant society and enhance cultural engagement.

During the exhibition, Almarai will offer visitors interactive experiences at its booth, including a virtual tour of Almarai Farms and Factories, an overview of the Almarai Journey, a Community at Almarai showcase highlighting social initiatives, and a Facts About Almarai section presenting key milestones and achievements across the food and beverage sector. The company will also serve as the exclusive water supplier for the exhibition through its Ival brand, providing a valuable opportunity to engage with visitors and strengthen its corporate presence.

“This partnership marks Almarai’s enduring commitment to national initiatives that preserve Saudi heritage and celebrate the Kingdom’s deep-rooted traditions. Through this collaboration, we aim to help showcase Saudi cultural richness on the global stage, introduce visitors to the depth of our cultural legacy, and bring new generations closer to our values. We are dedicated to enhancing quality of life through initiatives that preserve heritage and align with the aspirations of Saudi Vision 2030,” said Faisal Alfahadi, Executive Vice President for Communication and Corporate Affairs.

Almarai’s participation in the 2025 edition of the International Saudi Falcons and Hunting Exhibition coincides with other major events organized by the club, including the International Falcon Breeders Auction, the Saudi Falcons Club Cup, and the King Abdulaziz Falconry Festival. Its presence at the exhibition showcases Almarai’s role in promoting Saudi falconry regionally and internationally.

Almarai consistently supports initiatives that celebrate Saudi heritage and help preserve its cultural and natural identity. The company has sponsored the Takhfa Trail initiative in collaboration with the Darab Association to promote eco-tourism and exploration of the Kingdom’s historical and natural landmarks and has participated in national cultural festivals such as Al-Janadriyah. These efforts highlight Almarai’s ongoing commitment to social responsibility and its vision of enhancing quality of life, reflecting its role as a national partner in cultural, educational, and community development.