Almarai Recognized as the Most Valuable and Most Consistent Brand in Customer Experience in Kantar BrandZ 2025

Almarai recognize as one of “Most Valuable Brand” and “Most Consistent Brand in Customer Experience” in Saudi Arabia, in the Kantar BrandZ Most Valuable Emirati & Saudi Brands 2025 ranking. The announcement was made at a ceremony held at the Hyatt Regency Riyadh on 9 September 2025, with Almarai officials in attendance alongside international experts and decision-makers from various sectors.

This recognition reflects consumer confidence in Almarai, which ranked fifth among Saudi Arabia’s most valuable brands in the 2025 Kantar BrandZ ranking, while leading the Food and Beverages category in the Kingdom. The achievement reinforces Almarai’s position as the kingdom’s leading food brand in terms of value and innovation. It also adds to its record of global successes, as Brand Finance ranked Almarai fourth among the world’s most valuable dairy companies in 2025, for the third consecutive year.

"Almarai’s recognition in the Kantar BrandZ 2025 ranking is a direct reflection of the enduring trust consumers place in our brand and a testament to our commitment to delivering a consistent and unique experience with customer satisfaction at its core. This achievement is the result of our strategy based on quality, innovation, and sustainability. It motivates us to continue investing in developing our products, strengthening our supply chains, and adopting advanced technologies in line with Saudi Vision 2030, while delivering on our promise of Quality You Can Trust," said Mr. Abdulrahman Al Huwifadh, Public Relations Manager at Almarai.

The Kantar BrandZ ranking is based on the views of more than 57,000 consumers covering 698 brands across 43 categories. Its methodology combines financial data, brand strength indicators, and consumer experience measures to provide a clear picture of brand value and its influence on purchasing decisions. Researches on brands indicates that building strong relationships with consumers and providing consistent experiences across all touchpoints are among the key factors that help brands maintain and enhance their value in fast-changing competitive markets.

In 2024, Almarai ranked fifth in the Kantar BrandZ Saudi ranking, while leading the Fast-Moving Consumer Goods (FMCG) category. In 2025, Brand Finance ranked Almarai fourth among the world’s most valuable dairy companies, with a brand value of approximately US$4.68 billion, reflecting its position as one of the fastest-growing and most influential brands in the dairy sector.