Almarai Wins Silver MENA Effie Award for Most Effective Marketing Campaigns in the Middle East and Africa

Almarai won one of the prestigious MENA Effie Awards for the most effective marketing campaigns in the Middle East and Africa.

The marketing campaign launched by Almarai in Ramadan 2023 won a silver award in the data-driven category at a ceremony held on Wednesday, November 22, 2023, in Dubai.

The Effie Awards encourage companies to take a practical approach to their advertising campaigns and marketing efforts in the Middle East and North Africa region and recognize annually companies that apply global best advertising practices.

In this context, Abdullah Al-Otaibi, Head of Corporate Communication and Public Relations at Almarai, said: "By winning these awards, Almarai is demonstrating the effectiveness of its approach to reaching out to product customers via relevant marketing and advertising channels."

It is worth mentioning that in June 2023, Almarai Company was awarded the Golden Award of SMARTIES 2023 for implementing the latest innovative marketing campaigns in the Middle East and North Africa region during 2023.