Almarai Enhances Sustainability and Innovation in the Sector as Diamond Sponsor of Middle East Poultry Expo 2025

In a strategic move underscoring its commitment to innovation and bolstering food security, Almarai participated in the fourth edition of the Middle East Poultry Expo, held from April 14–16, 2025, through its leading brand “ALYOUM”. The company’s involvement included signing five major agreements valued at over SAR 1 billion to execute a series of infrastructure development projects. This participation aligns with Almarai’s vision to support the national economy and integrate cutting-edge technologies into the poultry sector, in line with Saudi Vision 2030.
As the Diamond Sponsor of the Middle East Poultry Expo, Almarai joined over 300 companies from 40 countries, showcasing interactive displays to highlight its strategies for infrastructure advancement and modern production technologies. The event served as a strategic platform to engage with global investors and experts, paving the way for new collaborations and reinforcing the Kingdom’s leadership in the food industry.

Mr. Abdullah bin Nasser Al-Bader, CEO of Almarai, stated: “Our participation in the Middle East Poultry Expo reaffirms our steadfast commitment to innovation and sustainability. We are dedicated to introducing global technologies to the Kingdom to enhance food security and reduce import reliance, strengthening national resilience. This international event offers a valuable opportunity to reaffirm our leadership in advancing the poultry sector and achieving sustainable growth.”

Almarai’s involvement in the Middle East Poultry Expo reflects its ambitious vision to achieve food self-sufficiency through innovative and sustainable solutions. The company continues to expand investments in infrastructure and modernize production lines, enhancing product quality and operational efficiency while adhering to environmental responsibility and supporting national development.

Notably, Almarai received recognition from the Ministry of Environment, Water, and Agriculture for its ongoing contributions to strengthening food security and advancing the poultry sector in the Kingdom. The company remains committed to innovation by integrating advanced technologies, such as automated production lines and enhanced biosecurity measures, to improve poultry farming practices and boost production efficiency.
Almarai continues solidifying its leadership in the poultry sector through sustained investments in research and development, adopting the latest technologies to ensure the highest quality and sustainability standards. As part of its expansion plans, the company announced a SAR 4.5 billion investment in Al-Shamli, Hail Region, aimed at increasing poultry production by over 150 million birds annually, equivalent to 130,000 tons of poultry products annually. Its participation in the Middle East Poultry Expo underscores its dedication to supporting the national economy and enhancing food security in alignment with Saudi Vision 2030.