Almarai wins the “Smarties 2023” Middle East Golden Award for the marketing campaign for “Ice Leaf” products

Almarai won the Golden Award from the MMA SMARTIES 2023 Mobile Marketing Association Awards for implementing the latest innovative marketing campaigns in the Middle East and North Africa region during the year 2023.

Almarai won the gold award in the category of the most innovative customer experience for the company's digital marketing campaign for "Ice Leaf" products.

"Almarai's receiving these awards confirms the success of the company's strategy in communicating with consumers of its products through all media and advertising outlets." Abdullah Al-Otaibi, Head of Corporate Communication and Public Relations at Almarai Company, said.

It is worth noting that Almarai Company has recently achieved many local, regional, and international awards, including first place as the most influential brand in the Kingdom of Saudi Arabia, the Nelson Award for Best Innovative Products, and the Epidemiological Readiness Certificate from AIB International, as the first company in the world to obtain this certificate.