Almarai Celebrates the Launch of Season Two of “Taste of Saudi”

Almarai has celebrated the launch of the second season of its flagship program, “Taste of Saudi,” through a special event held in collaboration with TikTok. The program shines a spotlight on Saudi Arabia’s locally sourced ingredients across the Kingdom, showcasing their journey from farm to table and highlighting the people and stories behind the flavors that define Saudi cuisine.

Hosted by renowned Saudi chef Hisham Baeshen, the new season takes viewers on an immersive journey across the Kingdom to discover some of Saudi Arabia’s most distinctive local ingredients and the individuals who contribute to their production at every stage of the value chain. Through each episode, these ingredients are transformed into unique dishes that celebrate the diversity, authenticity, and richness of Saudi culinary traditions.

The second season reflects Almarai’s continued commitment to strengthening the Kingdom’s local food ecosystem through investment in local suppliers, the development of national talent, and the enhancement of production capabilities that contribute to economic growth and sustainability. The program documents the journey of local ingredients from farmers, producers, and suppliers to consumers’ tables, introducing audiences to the people whose dedication and expertise help deliver the trusted flavors enjoyed across Saudi Arabia.

Through its partnership with TikTok, Almarai aims to engage broader audiences through one of the world’s leading digital platforms, enabling younger generations to connect with Saudi flavors, local products, and the stories behind them in a format that reflects their interests and digital lifestyles.

Season two of “Taste of Saudi” also reinforces Almarai’s efforts to champion local sourcing and celebrate the individuals behind the Kingdom’s food industry. As part of this commitment, the number of local suppliers working with Almarai has increased by 84% since 2022, underscoring the company’s ongoing investment in supporting local businesses and strengthening domestic supply chains.

Currently streaming on Shahid, MBC Group’s leading streaming platform, the second season takes viewers on a nationwide journey to explore local ingredients, culinary techniques, and the human stories that give every dish its unique identity and cultural significance. Filmed across multiple regions of Saudi Arabia, the series highlights ingredients and dishes that form an integral part of the Kingdom’s culinary and cultural heritage while showcasing the diversity that distinguishes Saudi cuisine from one region to another.

By celebrating local ingredients, Saudi culinary traditions, and the people who bring them to life, “Taste of Saudi” supports the objectives of Saudi Vision 2030, contributing to the preservation of cultural heritage and the promotion of the Kingdom’s rich cultural identity both locally and internationally.