Almarai, 1st brand to break 1 billion views on YouTube
Almarai YouTube channel has achieved a record as the first Saudi brand to reach more than one billion views. With more than 1.2 billion views, Almarai is considered the third-largest audience on YouTube within FMCG corporate pages.
In addition, Almarai has achieved great interaction and circulation of its awareness and advertising campaigns, most notably the awareness campaign of Appreciate the Blessings. With the aim of educating the community to appreciate and preserve blessings, the campaign has been broadcasted in two parts on Ramadan during 2016 and 2019.
With more than 6 million followers on social media, Almarai is locally ranked the largest audience FMCG corporate page on Twitter and Facebook. On global rankings, Almarai is the second largest audience FMCG corporate page on Facebook and the third on Twitter.